The impact of artificial intelligence (AI) on digital marketing

The impact of artificial intelligence (AI) on digital marketing is already significant, and it is expected to become even greater in the future. Just at the beginning of the year, we noticed a significant impact of AI on all segments of digital marketing, as it began to be applied intensively. Today, it is easy to ask a chat bot for recommendations on vacation or winter holiday destinations, but it can also be used to solve complicated mathematical equations. It sounds tempting that for all the uncertainties in life we can turn to AI, doesn't it? Who knows, maybe one day that will become a reality.

One thing is certain: AI has changed the world as we once knew it, redefining context and words, and putting us all to the test. In this world, it is difficult to remain original and unique with such assistance. On the other hand, it may just be easier to